LLM SEO Checklist (2025)
The ultimate checklist to make your brand visible in AI search — covering everything you need for LLMO success
Your 6-Section LLM SEO Action Plan
Structure Content & Answers For AI Extraction
Structure content with lists, tables, and scannable formatting
Lead with direct answers in the opening paragraph
Build FAQ and Q&A sections into your pages
Include data, real examples, and case studies
Update Research & Keywords For AI
Target question-based phrases people ask AI platforms
Identify and link entities connected to your business
Audit where competitors appear in AI-generated answers
Group queries by intent (informational, commercial, action)
Use Brand Signals to Establish Your Entity
Secure mentions in news, podcasts, and industry forums
Establish or maintain Wikipedia or Wikidata presence
Create a Google Knowledge Panel for your brand
Connect your brand consistently to expertise areas
Build Authority & Trust With Credibility Signals
Add schema for products, reviews, and FAQs
Build backlinks from authoritative, relevant sources
Publish proprietary research and studies
Gather and display customer reviews and testimonials
Improve AI Visibility & Analytics
Track citations across ChatGPT, Perplexity, Gemini, Claude
Monitor AI share of voice with Peec, Profound, or Semrush
Measure visibility in both SERP and AI-generated results
Optimise content for direct answer extraction (AEO)
Enable AI Crawling & Understanding
Organise content around topic clusters and pillar pages
Implement structured data (FAQ, HowTo, Product schema)
Update existing content regularly to maintain freshness
Maintain fast loads, mobile optimization, Core Web Vitals
The CITE Framework™
Our proprietary approach to AI Search Optimization
Frequently Asked Questions
What does the 1,200% AI traffic growth statistic mean?
According to Adobe Analytics, generative AI traffic grew by 1,200% between July 2024 and February 2025. This isn't a projection—it's already happening. Google's AI Overviews have 1.5 billion monthly users. ChatGPT has 700M+ weekly active users. Perplexity hit 22M monthly users. According to Semrush, AI platforms may generate more traffic than traditional search by 2028.
How do I get 30-40% more AI citations?
One study found that content including quotes, statistics, and links to credible data sources is mentioned 30-40% more often in LLMs compared to unoptimized content. Write concise 30-50 word answers below headers, add question-led summaries at the top of pages, include internal links that build semantic bridges, and cite authoritative sources. Three pillars drive LLMO success: E-E-A-T content, structured data, and consistent citation tracking.
What's the difference between LLM SEO and traditional SEO?
Traditional SEO focuses on ranking in blue links; LLM SEO (LLMO) focuses on being cited or summarized by AI. Traditional SEO emphasizes keywords and backlinks; LLMO prioritizes semantic clarity and topic authority. AI systems don't show ten links—they generate one answer. If you're not part of that answer, you're invisible to a significant portion of prospects.
How do I track AI citations and share of voice?
The leading method uses a polling-based model with 250-500 high-intent queries run daily or weekly. Tools record when your brand appears as citations (linked sources) or mentions (text references). Early tools providing this include Profound, Conductor, OpenForge, Semrush AI Tracking, Ubersuggest LLM Beta, and Ahrefs Brand Radar. You can also use GA4 to measure referral traffic from LLM-powered search engines.
What schema markup matters most for LLMO?
Match content types to schema: blogs as Article, FAQs as FAQPage, videos as VideoObject, products as Product, how-to guides as HowTo. Entity optimization is essential—ensure NAP citation consistency across sources and connect your brand to as many related queries as possible. Also add author bios with credentials and implement nested schemas to help AI better interpret your content.
Should I block or allow AI crawlers?
Allow them. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot need access to your content for you to be cited. Blocking them means invisibility in AI search. Test visibility monthly. While some publishers block due to copyright concerns, the trade-off is clear: blocking = invisible in the fastest-growing search channels. Make a conscious decision based on your business goals.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.