Modern Marketing Funnel
How Data Drives Every Stage in Marketing. From Awareness → Algorithms
Reach new audiences and track how your brand enters the conversation.
Share of voice, Mentions volume, Reach (social + non-social)
- Social listening with monitoring tools
- PR coverage & online mentions
- SEO and content distribution
Capture interest by aligning with audience sentiment.
Sentiment score, Engagement rate, Topic trends
- Track sentiment shifts
- Analyze trending topics
- Refine messaging strategy
Optimise every step of the customer journey.
Conversion rate, Cost per lead (CPL), Drop-off points
- Identify friction with analytics
- A/B test content and CTAs
- Personalise offers using intent
Turn one-time buyers into long-term advocates.
Net Promoter Score, Customer churn rate, Lifetime value (CLV)
- Monitor feedback and sentiment
- Automate personalised follow-ups
- Act on behavioural insights
Build social proof and organic reach over paid media.
UGC Content, Brand mentions in LLMs, Influencer engagement
- Find advocates with monitoring
- Encourage real UGC reviews
- Optimise for AI visibility
Frequently Asked Questions
What makes this marketing funnel "modern"?
This funnel integrates data at every stage—from social listening at Awareness to AI visibility tracking at Advocacy. Traditional funnels focus on stages; modern funnels focus on measurement and optimization. Every stage has specific metrics, not just goals, enabling data-driven decisions throughout.
Why is "Interest" separate from "Awareness"?
Awareness measures reach—did people see you? Interest measures engagement—did they care? You can have high awareness but low interest (people know you but don't engage). Separating these stages lets you diagnose problems: is it a reach issue or a relevance issue?
What metrics matter most at the Awareness stage?
Share of voice (your mentions vs. competitors), total mentions volume, and reach across social and non-social channels. These metrics show whether you're part of industry conversations. Without awareness, the funnel can't begin. Track both quantity (reach) and quality (relevant contexts).
How do I identify drop-off points in Conversion?
Use analytics to track user journeys: where do visitors leave? Heatmaps show attention patterns. Form analytics reveal which fields cause abandonment. Session recordings show real user behavior. The goal: find friction points, then A/B test solutions. Conversion optimization is iterative.
Why does Retention require "High" time investment?
Retention is ongoing, not one-time. You need continuous feedback monitoring, regular personalised follow-ups, and constant behavior analysis. Churn prevention requires proactive intervention—by the time customers leave, it's too late. High investment in retention pays off through increased lifetime value.
What is "brand mentions in LLMs" and why does it matter?
It's how often AI systems like ChatGPT mention your brand when users ask relevant questions. As more people use AI for recommendations, AI visibility becomes crucial for advocacy. Positive UGC and reviews influence AI training data, affecting how AI describes and recommends your brand.
How do the funnel stages connect?
Each stage feeds the next: Awareness creates potential Interest. Interest enables Conversion. Conversion starts the Retention relationship. Retained customers become Advocates who drive new Awareness. The modern funnel is cyclical—advocates at the bottom fuel awareness at the top.
What's the most common funnel mistake?
Investing heavily in Awareness while neglecting Retention. Acquiring new customers costs 5-25x more than retaining existing ones. Many businesses have leaky funnels—they pour traffic in at the top while customers leak out at Retention. Fix retention first, then scale awareness.
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