New SEO Content Funnel
From Google queries to ChatGPT prompts. Structure your content for retrieval.
Make content crawlable, schema-rich, and AI-readable across all platforms.
Make content visible to crawlers + LLMs
- Improve speed & schema
- Add schema & markup
- Implement AI metadata
- Strengthen site structure
- Ensure mobile-first design
- Target long-tail queries
Build trusted expertise with original insights, data, and community presence.
Build trust that humans + AIs recognize
- Publish original insights
- Show proof & evidence
- Strengthen author credentials
- Gain trusted backlinks
- Build Reddit/Quora presence
- Use multimedia storytelling
Structure content for retrieval, citations, and frequent AI references.
Optimize for retrieval + citations
- Mirror AI prompts
- Use lists & tables
- Build topic clusters
- Refresh evergreen explainers
- Optimize for snippets
Convert AI-driven visibility into measurable, high-intent business actions.
Turn visibility into high-intent signals
- Target decision queries
- Add proof points
- Provide interactive tools
- Showcase case studies
- Simplify conversion paths
Maintain recurring AI mentions through refreshed, trusted, evergreen content.
Keep content cited, refreshed, & remembered
- Refresh content frequently
- Publish on trusted sites
- Track AI citations
- Prune outdated pages
- Leverage thought leadership
Access. Authority. Action.
The funnel turns content into an AI-visible, citable, and conversion-driving asset.
Frequently Asked Questions
What is the New SEO Content Funnel?
The New SEO Content Funnel is a 5-stage framework for creating content that performs in both traditional search and AI platforms. It progresses from Access (crawlability) through Authority (trust), Visibility (citations), Engagement (conversions), and Momentum (sustained presence).
How does Access differ from traditional technical SEO?
Access extends traditional technical SEO by adding AI-specific requirements: schema markup that helps AI parse content, metadata that AI systems recognize, and structure that enables AI to extract and cite information—not just index pages.
What makes Authority different in the AI era?
Traditional authority focused on backlinks. AI-era authority requires demonstrated expertise through original insights, data, author credentials, and community presence. AI systems recognize and cite sources that show genuine expertise, not just link popularity.
How do I optimize for Visibility in AI search?
Structure content to mirror AI prompts, use lists and tables that AI can extract, build comprehensive topic clusters, refresh evergreen content regularly, and optimize for featured snippets. AI retrieves and cites content that's structured for easy extraction.
What KPIs matter for AI Engagement?
Demo requests, branded search volume, tool usage, and conversion rates from AI-referred traffic. Track how AI visibility translates into business actions—not just mentions, but measurable intent signals that lead to revenue.
Why is Momentum the most important stage?
Momentum creates sustainable competitive advantage. Regular content refreshes, ongoing citation tracking, and sustained thought leadership compound over time. Competitors can copy individual tactics, but consistent momentum is hard to replicate.
How often should I refresh content for AI visibility?
High-priority content should be reviewed monthly and refreshed quarterly. Track which content gets AI citations and prioritize those for updates. Stale content loses citation priority as AI systems favor current, accurate information.
Can I skip stages in the funnel?
No—the stages build on each other. Without Access, AI can't find your content. Without Authority, AI won't trust it. Without Visibility optimization, you won't be cited. Engagement and Momentum depend on the earlier stages being solid.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.