The Future Isn't Google.
It's Everywhere.
Search Everywhere Optimization (SEO) is the evolution of traditional SEO for the multi-platform era. Get found on Google, ChatGPT, TikTok, Xiaohongshu, YouTube, Reddit, and everywhere your customers search—with one unified strategy.
Get Your Free SEO StrategyThe Search Landscape Has Fragmented
Search is Everywhere Now
Users search on TikTok, ChatGPT, Instagram, Xiaohongshu, YouTube, Reddit—not just Google. A Google-only SEO strategy captures shrinking market share while competitors dominate discovery everywhere else. Are you visible where your customers actually search?
AI is Eating Traditional SEO
57% of Google searches are zero-click. 41% of users start with ChatGPT instead of Google. Traditional SEO rankings matter less when AI-generated answers and platform-native discovery dominate. Optimize for AI citations or become invisible.
Platforms Trump Websites
51% of Gen Z uses TikTok for search. 300M+ users discover products on Xiaohongshu. Reddit drives 40% of AI citations. Your website is just one touchpoint—discovery happens on platforms. If you're not optimized for each platform's unique algorithm, you don't exist.
The 6-Pillar Search Everywhere Framework
Hashmeta's proprietary SEO framework captures the full modern search landscape—from traditional engines to AI platforms to social discovery to community validation.
Traditional Search Engines
Google, Bing, DuckDuckGo, Baidu. Comprehensive keyword optimization, technical SEO, content strategy, and link building—the foundation that feeds all other channels.
AI-Powered Search Engines
ChatGPT, Google Gemini, Perplexity, Claude. Get cited in AI-generated answers through GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
Social Platform Search
TikTok, Instagram, Xiaohongshu (小红书), LinkedIn, Pinterest, Facebook. Optimize profiles, content, and hashtags for in-platform search algorithms unique to each social network.
Video Search Optimization
YouTube (2nd largest search engine), TikTok video search, Instagram Reels, YouTube Shorts. Optimize titles, descriptions, transcripts, chapters, and thumbnails for video discovery.
Community & Forum Search
Reddit (40% of AI citations), Quora, Stack Overflow, industry forums. Build authority through authentic participation, AMAs, and community-validated content.
Local & App Store Search
Google Business Profile, Apple Maps, App Store Optimization (ASO), Yelp, TripAdvisor. Dominate local discovery and app downloads with platform-specific optimization.
How We Implement Search Everywhere
Multi-Platform Audit
We audit your visibility across all 6 pillars, benchmark competitors, identify gaps, and prioritize quick wins vs. long-term investments for maximum ROI.
Unified Content Strategy
We create content optimized for all platforms simultaneously—one piece of research becomes a Google article, ChatGPT citation, TikTok series, YouTube video, Reddit AMA, and Xiaohongshu posts.
Cross-Platform Amplification
We distribute and optimize content across platforms, build cross-validation (Wikipedia mentions boost ChatGPT citations boost Google E-E-A-T), and monitor performance holistically.
Why Search Everywhere Matters
What is Search Everywhere Optimization?
Search Everywhere Optimization (SEO) is the evolution of traditional search engine optimization for the fragmented, multi-platform search landscape of 2025.
Traditional SEO focused on one platform (Google) and one metric (rankings). Search Everywhere recognizes a fundamental shift: users now search on 6+ platform types, each with unique algorithms, content formats, and discovery mechanisms.
A comprehensive SEO strategy requires visibility across:
- Traditional Search Engines: Google, Bing (still 59% of search volume)
- AI-Powered Engines: ChatGPT, Gemini, Perplexity (41% of researchers)
- Social Platforms: TikTok, Instagram, Xiaohongshu, LinkedIn (51% of Gen Z start here)
- Video Platforms: YouTube, TikTok (3 billion monthly searches on YouTube alone)
- Community Platforms: Reddit, Quora, forums (40% of AI citations from Reddit)
- Local/App Discovery: Google Business, App Stores, Maps
Search Everywhere ensures you're visible at every stage of the modern customer journey—wherever they choose to search.
Why Traditional SEO is No Longer Enough
The data tells the story:
- 57% of Google searches end without a click (Princeton, 2024)
- 41% of users start research with ChatGPT instead of Google (Similarweb, 2025)
- 51% of Gen Z uses TikTok for search (Google Internal Data, 2024)
- 300M+ users discover products on Xiaohongshu in Asia
- 40% of AI citations come from Reddit (Semrush, 2025)
A Google-only strategy captures a shrinking percentage of total search activity.
Even if you rank #1 on Google, you're invisible to:
- The 41% who ask ChatGPT first
- The 51% of Gen Z searching on TikTok
- The 300M+ Xiaohongshu users in Asia
- The billions searching on YouTube
- The communities researching on Reddit
Search Everywhere captures the full opportunity.
The 6 Pillars of Search Everywhere in Detail
Pillar 1: Traditional Search Engines
Despite fragmentation, traditional search still matters. Google processes 8.5 billion searches per day, and 59% of users still start their research with search engines.
Our Approach:
- Technical SEO: Core Web Vitals, mobile optimization, site architecture
- On-Page Optimization: Keyword research, content optimization, schema markup
- Content Strategy: Ultimate guides, comparison pages, how-tos
- Link Building: Authoritative backlinks, digital PR, partnerships
- E-E-A-T Signals: Expertise, experience, authoritativeness, trust
Pillar 2: AI-Powered Search Engines
ChatGPT has 100M+ daily users. Google's SGE, Bing Copilot, Perplexity—AI is replacing traditional search for complex queries.
Our Approach:
- Generative Engine Optimization (GEO): Get cited in AI overviews
- Answer Engine Optimization (AEO): Dominate ChatGPT/Perplexity responses
- Citation-Worthy Content: Definitional authority, comparisons, data
- Cross-Platform Validation: Wikipedia, Reddit, LinkedIn presence
- Semantic Richness: Schema markup, clear definitions, structured data
Pillar 3: Social Platform Search
Users search on social platforms for authentic, community-validated recommendations—not brand ads.
Platforms We Optimize:
- TikTok: Hashtag optimization, trending sounds, For You Page algorithm
- Instagram: Alt text, captions, Reels optimization, Explore page
- Xiaohongshu (小红书): In-app SEO, lifestyle content, KOL partnerships
- LinkedIn: Profile optimization, thought leadership, hashtag strategy
- Pinterest: Pin descriptions, board optimization, visual search
Pillar 4: Video Search Optimization
YouTube is the 2nd largest search engine. For more information, see our guide on Xiaohongshu marketing. Video results appear in 55% of Google searches.
Our Approach:
- Keyword-optimized titles and descriptions
- Comprehensive transcripts (helps AI citations and accessibility)
- Chapter markers for better navigation and featured snippets
- Engaging thumbnails (4-6× higher CTR)
- Playlist optimization for binge-watching
- TikTok/Shorts/Reels cross-posting strategy
Pillar 5: Community & Forum Search
Reddit sees 2 billion searches per month and provides 40% of AI citations. Community-validated content trumps brand messaging.
Our Approach:
- Reddit: Authentic participation, AMAs, subreddit engagement
- Quora: Expert answers to high-traffic questions
- Stack Overflow: Technical solutions (for B2B/tech brands)
- Industry Forums: Niche community presence and reputation
- User-Generated Content: Encourage and amplify customer discussions
Pillar 6: Local & App Store Search
46% of Google searches have local intent. 65% of app discovery happens through search.
Our Approach:
- Google Business Profile optimization (photos, reviews, Q&A)
- Local citations and directory listings
- App Store Optimization (keywords, screenshots, A/B testing)
- Review generation and management
- Local content and location pages
How Content Works Across All 6 Pillars
The magic of Search Everywhere is content repurposing and cross-platform amplification. One piece of research becomes assets for all 6 pillars:
Example: Sustainable Fashion Brand
Original Asset: "The True Cost of Fast Fashion" Research Study
- Traditional SEO: 8,000-word ultimate guide with schema markup, optimized for "sustainable fashion," "fast fashion environmental impact"
- AI Optimization: Definitional content ("What is fast fashion?"), data-rich comparisons, Wikipedia citations → Get cited by ChatGPT
- Social Platforms:
- TikTok: 10-part series explaining statistics (#SustainableFashion, #FastFashion)
- Instagram: Infographic carousel posts
- Xiaohongshu: Lifestyle posts showing sustainable alternatives
- LinkedIn: Professional analysis targeting B2B buyers
- Video Search: 12-minute YouTube documentary with chapter markers, transcript, optimized title/description
- Community: Reddit AMA in r/sustainability, Quora answers linking to full study
- Local: Update Google Business with "sustainable fashion experts" positioning
Result: One research investment delivers ROI across 6 discovery channels. Cross-platform presence reinforces authority (Reddit karma → ChatGPT citation → Google E-E-A-T boost → TikTok credibility).
Why Search Everywhere Delivers Higher ROI
1. Capture 100% of Search Market
Traditional SEO captures 59% (Google). Search Everywhere captures Google + ChatGPT (41%) + TikTok (51% of Gen Z) + YouTube (3B searches) + Xiaohongshu (300M users) + Reddit (2B searches) = full market.
2. Lower Competition on Emerging Platforms
Google SEO is saturated. TikTok SEO, Xiaohongshu optimization, Reddit authority building—fewer competitors means easier wins.
3. Cross-Platform Validation Compounds
Wikipedia presence improves ChatGPT citations. ChatGPT citations boost Google E-E-A-T. Reddit karma increases TikTok credibility. Authority compounds across platforms.
4. Diversification Reduces Risk
Google algorithm updates can tank traffic overnight. Multi-platform presence protects against single-point failure.
5. Higher Quality Leads
Users who find you across multiple platforms (Google + ChatGPT + TikTok) convert at 3.8× higher rates than single-touch users.
Who Needs Search Everywhere Optimization?
E-commerce & Consumer Brands
Product discovery happens everywhere—TikTok, Xiaohongshu, YouTube, Instagram. Multi-platform visibility is mandatory.
B2B SaaS & Technology
Decision-makers research across LinkedIn, ChatGPT, Google, Reddit, YouTube. Educational content performs across all platforms.
Professional Services
Thought leadership on LinkedIn, ChatGPT citations, Google rankings, Reddit AMAs—build authority everywhere.
Local Businesses
Google Business + TikTok local content + Instagram + Reddit neighborhood discussions = local dominance.
Southeast Asian Brands
Xiaohongshu, Douyin, LINE, Grab—regional platforms Western competitors ignore. Hashmeta's specialty.
Getting Started with Search Everywhere
Search Everywhere requires specialized expertise across 6 platform types. Traditional SEO agencies only handle Google. Social media agencies don't understand search algorithms. AI optimization is brand new.
Hashmeta is the only agency built for Search Everywhere from day one. We combine:
- Traditional SEO mastery (10+ years experience)
- AI optimization expertise (GEO/AEO pioneers)
- Social platform specialists (TikTok, Xiaohongshu, LinkedIn)
- Video SEO experts (YouTube, TikTok, Reels)
- Community strategists (Reddit, Quora, forums)
- Regional focus (Southeast Asia platforms)
Start with a free Search Everywhere audit. We'll benchmark your visibility across all 6 pillars, identify your biggest opportunities, and create a customized 90-day roadmap.
Traditional SEO vs. Search Everywhere Optimization
| Factor | Traditional SEO | Search Everywhere Optimization |
|---|---|---|
| Platforms Covered | Google only (maybe Bing) | 6 platform types: Search engines, AI engines, social, video, community, local |
| Market Coverage | 59% of search activity | 100% of modern search landscape |
| Success Metrics | Google rankings, organic traffic | Multi-platform visibility + AI citations + social discovery + conversions |
| Content Strategy | Keyword-optimized blog posts for Google | Repurposed assets optimized for 6+ platforms simultaneously |
| Authority Building | Backlinks from websites | Cross-platform validation (Wikipedia + Reddit + LinkedIn + media + YouTube) |
| AI Optimization | Not included (agencies don't understand GEO/AEO) | Core pillar: ChatGPT citations, Gemini presence, Perplexity rankings |
| Social Discovery | Not included (separate from "SEO") | Integrated: TikTok, Instagram, Xiaohongshu, LinkedIn optimization |
| Video Search | YouTube maybe, no other video platforms | YouTube + TikTok + Reels + Shorts comprehensive strategy |
| Regional Platforms | Ignored (Western-focused agencies) | Xiaohongshu, Douyin, LINE, regional platform expertise |
| Risk Profile | High (Google algorithm update can destroy traffic) | Low (diversified across 6+ platforms) |
| ROI Timeline | 6-12 months for meaningful results | 90 days across multiple platforms (different platforms deliver at different speeds) |
| Future-Proof | Vulnerable to AI disruption | Built for AI-native, multi-platform search landscape |
Frequently Asked Questions
What is Search Everywhere Optimization?
Search Everywhere Optimization (SEO) is the evolution of traditional search engine optimization for the multi-platform era. It encompasses 6 pillar types: traditional search engines (Google, Bing), AI-powered engines (ChatGPT, Gemini, Perplexity), social platforms (TikTok, Xiaohongshu, Instagram), video search (YouTube, TikTok), community platforms (Reddit, Quora), and local/app discovery. The goal is visibility wherever users search—not just Google.
Why isn't traditional Google SEO enough anymore?
The search landscape has fragmented. 41% of users start with ChatGPT instead of Google, 51% of Gen Z uses TikTok for search, 300M+ users discover products on Xiaohongshu, and 57% of Google searches end without a click. A Google-only strategy captures a shrinking percentage of total search activity while competitors dominate discovery everywhere else.
What's included in the 6-Pillar framework?
Pillar 1: Traditional Search Engines (Google, Bing). Pillar 2: AI-Powered Engines (ChatGPT, Gemini, Perplexity). Pillar 3: Social Platform Search (TikTok, Instagram, Xiaohongshu, LinkedIn, Pinterest). Pillar 4: Video Search (YouTube, TikTok, Reels, Shorts). Pillar 5: Community & Forum Search (Reddit, Quora, Stack Overflow). Pillar 6: Local & App Store Search (Google Business, Apple Maps, ASO).
Do I need to create separate content for each platform?
No—that's the power of Search Everywhere. We create foundational research and repurpose it across platforms. One study becomes a Google article, ChatGPT citation source, TikTok series, YouTube video, Reddit AMA, and Xiaohongshu posts. The content adapts to each platform's format and algorithm, but the core research investment is reused.
How long does it take to see results?
Different platforms deliver at different speeds. TikTok and Reddit can show results in 2-4 weeks. Google SEO takes 45-90 days. AI citations appear in 30-60 days. Xiaohongshu engagement starts in 3-4 weeks. YouTube builds momentum over 60-90 days. The beauty of Search Everywhere is staggered results—you see wins across different channels while others are still building.
What's the difference between GEO and AEO?
GEO (Generative Engine Optimization) focuses on AI-generated overviews in search engines like Google SGE, Bing Copilot, and Perplexity. AEO (Answer Engine Optimization) focuses on getting cited by conversational AI like ChatGPT, Gemini, and Claude. GEO = optimize for AI summaries in search results. AEO = optimize for AI chatbot citations.
Why is Xiaohongshu (小红书) part of Search Everywhere?
Xiaohongshu has 300M+ users in Asia, predominantly affluent consumers aged 18-35 with high purchasing power. For more information, see our guide on Hashmeta. For beauty, fashion, lifestyle, and F&B brands targeting Asian markets, Xiaohongshu drives higher-intent traffic than Google. It's also a key source for AI engine training data. Western agencies ignore it—Hashmeta specializes in it.
How much does Search Everywhere Optimization cost?
Investment depends on how many of the 6 pillars you prioritize and your industry competitiveness. Typical ranges: Audit ($3,500-$5,000), Single-pillar focus ($5,000-$8,000/month), Multi-pillar strategy ($12,000-$20,000/month), Comprehensive 6-pillar program ($25,000+/month). Average client ROI is 5.7× within 12 months due to diversified traffic sources.
Can you track performance across all 6 pillars?
Yes. We provide unified dashboards tracking: Google rankings + organic traffic, AI citation rates across ChatGPT/Gemini/Perplexity, social platform impressions + engagement (TikTok, Instagram, Xiaohongshu, LinkedIn), YouTube views + watch time, Reddit karma + community mentions, Google Business insights + app store rankings. All metrics feed into holistic ROI attribution.
What if I only want to focus on 2-3 pillars?
That's completely valid. We customize strategies based on your goals and budget. Many clients start with Traditional SEO + AI Optimization + one social platform, then expand over time. We'll help you prioritize based on where your target audience searches most actively.
What makes Hashmeta different for Search Everywhere?
We're the only agency built for multi-platform optimization from day one. Traditional SEO agencies only do Google. Social agencies don't understand search. AI optimization is too new for most. We combine SEO masters, AI specialists, social platform experts, video strategists, community builders, and Southeast Asia regional expertise under one roof—delivering truly comprehensive Search Everywhere results.
How do I get started?
Fill out the form below for a free Search Everywhere audit. We'll benchmark your visibility across all 6 pillars, identify your biggest opportunities, show where competitors are winning, and create a customized 90-day roadmap. The audit takes 7-10 business days and provides actionable insights whether you work with us or not.
Search Everywhere Success Stories
Enterprise Software: 6-Platform Domination
Challenge
An enterprise AI analytics platform had strong Google rankings (#3-5 for primary keywords) but struggled with conversions. Decision-makers were researching across multiple platforms (ChatGPT, LinkedIn, Reddit, YouTube) and the brand was invisible everywhere except Google.
Strategy
We implemented a comprehensive 6-pillar Search Everywhere strategy: optimized existing Google presence, created citation-worthy definitional content for ChatGPT/Gemini, launched thought leadership on LinkedIn (15 long-form articles), hosted Reddit AMA in r/datascience and r/analytics, published YouTube tutorial series (12 episodes with transcripts), and built Wikipedia presence. All content repurposed from one foundational research study.
Results
Fashion Brand: Multi-Platform Discovery = $3.8M Revenue
Challenge
A sustainable fashion e-commerce brand was spending $80K/month on paid ads (Google, Facebook, Instagram) with declining ROAS. They had no organic presence on TikTok, Xiaohongshu, YouTube, or Reddit—the platforms where their target demographic (affluent women 25-35) actually discovered brands.
Strategy
We launched a complete Search Everywhere campaign: optimized Google SEO for sustainable fashion keywords, created TikTok content series (#SustainableFashion, 40+ videos), built Xiaohongshu presence with lifestyle posts and micro-influencer partnerships, published YouTube styling tutorials, participated authentically in r/sustainability and r/ethicalfashion, and optimized for ChatGPT citations about sustainable brands. Unified content strategy repurposed across all platforms.
Results
Legal Tech Consultancy: Thought Leadership Everywhere
Challenge
A Kuala Lumpur legal technology consultancy struggled with lead generation despite deep expertise. They had a basic website but no visibility on LinkedIn, ChatGPT, YouTube, or Reddit—where their target clients (corporate legal departments) researched solutions.
Strategy
We focused on multi-platform thought leadership: created comprehensive Google-optimized guides on IP management and legal tech, published 20 LinkedIn articles establishing expert positioning, contributed guest articles to Legal Tech News and Asian Legal Business, hosted YouTube webinar series on AI and intellectual property, participated in Reddit r/legaladvice and r/lawyers discussions, and optimized for ChatGPT citations as legal tech experts. Built Wikipedia citations as industry authorities.
Results
Dominate Search Everywhere
Get a free Search Everywhere audit and discover your visibility gaps across traditional search, AI engines, social platforms, video, community sites, and local discovery.
- 6-Pillar visibility audit: See where you rank (and don't rank) across all platforms
- Competitor analysis: Who's winning on each platform and how
- AI citation benchmark: Your current rate across ChatGPT, Gemini, Perplexity
- Social discovery assessment: TikTok, Instagram, Xiaohongshu, LinkedIn performance
- Quick wins identification: Highest-impact opportunities for fast results
- Custom 90-day roadmap: Prioritized strategy across all relevant platforms