Their Story
NTUC LearningHub is a leading training service and solutions provider, and provide courses ranging from CCNA Certification to NTUC WSQ courses. NTUC LearningHub is one of the social enterprises under NTUC. They provide learning that transforms employability and creates a better life for working people of all collars, ages and nationalities.
Their Goal
NTUC LearningHub wanted to leverage on the National Day celebrations to drive lead generation as well as engagement on their Facebook page.
The Challenge
The National Day period is when many brands come out with different promotions and content – and it’s easy for your post to go unseen as many of the newsfeeds are bombarded with NDP related content. This is why NTUC Learning Hub teamed up with Hashmeta to drive lead generation and engagement through gamification.
The Process
The Ultimate Singaporean Quiz was the result of the collaboration. A fun and simple quiz that touches on all things Singapore, the quiz was a hit among the users. As incentives, all participants were given a free course to attend and a lucky winner was awarded a staycation as the grand prize.
