Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them to winning their trust, leveraging and tracking theirRead more
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Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct andRead more
Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways for brands to carve up creative and gripping content to interact with their fans. Many brands, both big andRead more
What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common? Well, you hit the nail on the head. The whole world loves them, and they’ve all once been the subject of content that went viral and took over the WorldRead more
How can you recognize influencer or the capacity of a social influencer? No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. Brian Solis from Altimeter has published a Framework on Social Influence not too long ago. #1 Reach Imagine you haveRead more
Instagram Influencer Word of mouth marketing via Instagram influencer. “Instagram has changed the way people see the world” – Kevin Systrom, Co-founder, Instagram Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bondingRead more
If you haven’t noticed already, the ALS Ice Bucket Challenge has gone viral and everyone that you know is either talking about it or taking it. What started as a modest social media campaign in the USA has spread all over the world, and we are not even kidding. It is now arguably the mostRead more
Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way. So, what are Native Ads? They are a type of advertisingRead more
Does your company focus on inbound or outbound marketing techniques? Are outbound marketing strategies still effective? Many people think that outbound marketing techniques are getting less and less effective over time. When it comes to marketing measurement and optimization, there is always room for improvement. In this article, I’ll show you how to do theRead more
What is a local citation for local SEO? Why are local citations important for your business? If you are a small business owner in Singapore, especially one that focuses on providing services to local customers such as blog shop, fitness training and tuition, you probably want your brand to be mentioned by as many peopleRead more
