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With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future. While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.

[View in high resolution] Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at theRead more

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more

Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention – people have seen them all before. To earn their trust, you’ve got to think out of the box and be remarkable. In this article, we’ll share 5 remarkable social media lead generation ideas to help youRead more

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more

What are the top social media trends for 2015 that businesses should be looking at? According to the search results on Buzzsumo, there are more than a dozen of write-ups on 2015 digital marketing trends and predictions, made by market thought leaders.     Prediction of trends is always fun, and by following up closelyRead more

How to craft the perfect Facebook post so that your post is reaching more people on Facebook? Can businesses succeed on Facebook with the decreased organic reach? Over the past few months, I’ve read articles and updates from different sources about declines in organic reach (how many people you can reach for free) for FacebookRead more

Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” was converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. LackRead more

Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike. Although the majority of business owners still have their reservations on how social media can help their businesses, it is rather heartening to see startups and young companies embracing social media; recognising what social media can doRead more