Blog

Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting? Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create for B2B marketers? Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report not too longRead more

Source: Awareness   Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging. Two years ago,Read more

There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, andRead more

How to turn Facebook Likes into customers? Facebook Commerce – Sell on Facebook How to create value for customers and grow online sales using Facebook? The underlying goal of every sales process is to create value for customers. Creating value is the only reason any business should exist. If a business isn’t creating value andRead more

Happy Social Media Marketing 2014! What’s next in the realm of Facebook, Twitter, Google+ and other social media outlets? Are you looking for some great social media marketing blogs to read this brand new year? You’ve come to the right place! Social media is now part of our life, like mobile phones and PC. HereRead more

Facebook and Twitter shares rose to records, uplifted by growing optimism that social-media advertising will grab a bigger slice of the market for online advertising. The ads spend on social media marketing is at all-time high and it will continue to grow in 2014. Social media is no longer considered a craze which will fadeRead more

How will an IPO change Twitter? Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion. Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up toRead more

How do you build your brand’s image on Facebook? How to create appealing custom tabs for Facebook Business Pages? In this article, I’ll show you why you should make Facebook tabs as part of your Facebook marketing strategy to meet your business goals.   A Quick Lowdown on Facebook Tab #1 First Impression Matters TheRead more

Is Facebook dying? Teens have expressed interest in new networks like Instagram, Vine and Snapchat. The Pew report states: “While Facebook is still deeply integrated into teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own.” In the eyesRead more

Today’s travellers are no longer content with just accepting whatever good or ill the airline dishes out to them. They are extremely tuned in to the power of social media, as citizens of a virtually connected world.   The bottom-line: Airline brands are moulded as much by management direction as by the goodwill of socialRead more