How to improve your LinkedIn Profile? Are you taking advantage of some of LinkedIn’s special features? In this article, you’ll discover how to optimize and boost your LinkedIn Profile. As of last year, LinkedIn, with over 259 million users, has become the world’s largest professional social media site. If only due to sheer scale, the advantagesRead more
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What’s new on Instagram 6.0? The photo-sharing service announced 10 new editing tools for both iOS and Android. And here’s the top three highlights that I’ll be covering in this article. What’s New? Instagram is arguably the most popular image sharing platform, where you can edit photos in-app and share them. However, their filters haveRead more
Do you use Instagram for your business? Are you wondering how you can grow an Instagram following and get the most out of your Instagram profile? Instagram, a photo and video sharing platform, has been propelled into the centre of attention after its acquisition by Facebook for a cool billion. Coupled with the fact thatRead more
Case Study, Mobile Marketing, Social Media Advertising, Social Media Marketing | 0 comment | 20 May, 2014 | 0
Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more
Source: Awareness Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging. Two years ago,Read more
Content Marketing, Facebook Advertising, Social Media Advertising, Social Media Marketing | 0 comment | 28 April, 2014 | 0
Source: Lab42 Advertising is salesmanship on paper – John E. Kennedy This simple definition of advertisement ruled how business market their products for decades… until the emergence of social media. Today social media slowly takes over how individual brands and businesses’ marketing strategy, and it’s no longer so much about salesmanship; but more aboutRead more
Facebook Advertising, Social Media Advertising, Social Media Marketing | 0 comment | 17 April, 2014 | 0
There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, andRead more
Image courtesy of Olapic Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments inRead more
In the eyes of Facebook, is there a “right way” to build a page? Why did you start a Facebook Page? Are you trying to increase the number of “Likes” on your Facebook page and converting them into sales? Businesses often have different reasons for having Facebook pages. Some hopes to gain sales leads. SomeRead more
How to turn Facebook Likes into customers? Facebook Commerce – Sell on Facebook How to create value for customers and grow online sales using Facebook? The underlying goal of every sales process is to create value for customers. Creating value is the only reason any business should exist. If a business isn’t creating value andRead more
