AI-Powered Tourism Experience for Hong Kong Tourism Board

The Client

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors’ experience once they arrive.

The Challenge

Hong Kong Tourism Board needed to increase engagement with Southeast Asia tourists, particularly Malaysian Tourists and showcase Hong Kong’s attractions through an innovative, personalised approach at their Sunway Resort, Kuala Lumpur launch event.

Our Approach

We developed a custom AI experience that:

• Transforms event participants into virtual Hong Kong tourists
• Delivers personalised travel recommendations
• Creates shareable AI-generated photos across four themes:
  • Arts & Culture
  • Food & Dining
  • Nature & Outdoors
  • Nightlife & Entertainment

Interactive Experience

• Custom landing page development
• Personalized user profiling system
• AI-powered photo generation
• Integrated sharing capabilities

Event Integration

• Professional photo capture setup
• On-site technology infrastructure
• Seamless user experience flow
• Real-time content generation

Results

Monthly Engagement Metrics

• Over 5,000 photos generated
• Over 1,500+ Social media shares

Implementation Success

• High user participation rate
• Strong social media amplification

Impact

The AI solution successfully:

• Created engaging, personalised content
• Drove social media visibility
• Generated shareable tourism content
• Increased destination awareness

The innovative approach effectively showcased Hong Kong’s diverse attractions while creating memorable, shareable moments for potential visitors.