BrightCHAMPS: Connecting Parents with Coding Education
The Client
BrightCHAMPS is an innovative educational technology platform focused on empowering children aged 6-16 with essential coding skills. Their commitment to digital literacy is demonstrated through:
- Specialized coding education programs
- Age-appropriate learning methods
- Interactive teaching approaches
- Future-ready skill development
- Global educational standards
The Challenges
BrightCHAMPS faced several key objectives in the Indonesian market:
Market Dynamics
- Need to reach and educate parents about coding importance
- Complex decision-making process in educational choices
- Competitive EdTech landscape
- Building trust with family decision-makers
Business Objectives
- Increase brand awareness among parents
- Drive class enrollments
- Educate about coding importance
- Build credibility in the education sector
- Create authentic parent advocacy
Our Approach
Working with StarNgage Indonesia, we developed a parent-focused influencer campaign that:
- Engaged authentic parent voices
- Created educational awareness
- Demonstrated program value
- Built community trust
Campaign Elements
Influencer Selection
- 16 Parent influencers
- Multi-tier approach:
- Nano influencers
- Micro influencers
- Mid-tier influencers
- Parent-to-parent communication
- Authentic storytelling
Content Strategy
- Instagram Reels (1-minute format)
- Story Highlights
- Customized bio links
- Tracked referral codes
- Pinned content optimization
Implementation Strategy
Content Development
- Educational value messaging
- Future skills emphasis
- Parent testimonials
- Program demonstrations
- Child development focus
Platform Optimization
- Multi-format approach
- Extended content visibility
- Trackable conversion paths
- Consistent brand messaging
- Strategic content placement
Results
One-week campaign performance
Engagement Metrics
- 436,915 total follower base
- 9,247 likes generated
- 504 comments received
- Consistent cross-tier engagement
Key Success Factors
- Authentic parent voices
- Strategic platform utilization
- Educational content focus
- Multi-touchpoint approach
- Clear conversion pathways
Impact
The campaign successfully:
- Built brand awareness
- Educated target audience
- Generated parent advocacy
- Created community engagement
- Established educational credibility
This targeted approach demonstrated the effectiveness of parent-to-parent communication in promoting educational technology solutions.
