Digital Transformation of NTUC LearningHub

The Client

NTUC LearningHub is the leading Continuing Education and Training provider in Singapore that aims to transform the lifelong employability of working people. Since their corporatisation in 2004, NTUC LearningHub has helped over 29,000 organisations and achieved more than 2.6 million training places.

The Challenges

Transform NTUC LearningHub’s digital presence and lead generation capabilities in an increasingly digital education landscape.

Our Approach

Implemented a comprehensive digital strategy spanning:

1. Website Transformation & CRM Implementation

• Complete website revamp
• SEO optimisation
• Mobile responsiveness enhancement
• CRM Implementation

2. Content Marketing

• Monthly social media content across Facebook, LinkedIn and Instagram
• Production of of infographics and article content
• Career advice and upskilling focused content
• Human interest stories

3. Lead Generation

• Integrated campaigns using Facebook Lead Ads
• Search Engine Marketing (SEM)
• Google Display Network (GDN) remarketing
• Custom gaming solutions for engagement

4. Rebranding

• New visual identity development
• Brand asset creation
• 15th Anniversary campaign
• Cross-platform implementation

5. Campaign

• Virtual learning transition support
• Upskilling campaign development
• SEP (Self-Employed Person) series launch
• Online course promotion

Results

Digital Engagement

• 6.51% Facebook engagement rate

Lead Generation

• Over 200,000+ qualified leads through integrated campaigns

Content Performance

• 8-10% average monthly engagement rate

Campaign Highlights

• Successful transition to virtual learning during COVID-19
• Effective SEP series launch
• Strong performance of 15th Anniversary campaign
• High engagement rates across rebranded assets

Impact

The digital transformation successfully positioned NTUC LearningHub as Singapore’s leading online learning platform, significantly increasing their digital presence and lead generation capabilities while maintaining strong engagement with their audience.