SKIN1004’s Madagascar Centella Series Campaign

The Client

SKIN1004 is a specialized skincare brand known for their innovative use of Centella Asiatica in their product formulations. Their commitment to natural ingredients and effective skincare solutions has positioned them as a trusted brand for those seeking gentle yet powerful skincare options, particularly:

• Madagascar Centella series products
• Solutions for sensitive skin
• Natural ingredient formulations
• Science-backed skincare
• Korean beauty innovation

The Challenges

SKIN1004 faced several key objectives in the Singapore market:

Market Dynamics

• Need to establish brand presence in a competitive skincare market
• Requirement to educate consumers about Centella Asiatica benefits
• Drive traffic to their Shopee store
• Build trust with sensitive skin consumers

Business Objectives

• Increase brand awareness in Singapore
• Drive e-commerce sales
• Educate target audience
• Generate authentic product testimonials
• Build credibility in the local market

Our Approach

We developed a focused influencer marketing campaign that:

• Combined macro and micro influencers
• Created educational content
• Showcased authentic product experiences
• Integrated e-commerce elements

Campaign Elements

Influencer Selection

• 6 Total influencers
  • 1 Beauty macro influencer
  • 5 Micro influencers
• Strategic tier mix
• Focused audience targeting
• Authentic voice selection

Content Strategy

• Educational product information
• Before and after demonstrations
• Ingredient education
• Multi-format content
  • Instagram posts
  • Instagram stories
• Product giveaway activation

Implementation Strategy

Content Development

• Benefits-focused messaging
• Sensitive skin education
• Centella Asiatica information
• User experience sharing
• Scientific ingredient insights

Engagement Optimization

• Product giveaway integration
• E-commerce link integration
• Clear call-to-actions
• Educational storytelling
• Authentic testimonials

Results

Engagement Metrics

• 77,000+ Instagram users reached
• 5,800+ interactions
• 7.6% engagement rate
• 6 successful influencer activations

Key Success Factors

• Targeted influencer selection
• Educational content approach
• Multi-tier strategy
• Authentic user experiences
• Effective e-commerce integration

Impact

The campaign successfully:

• Built brand awareness
• Educated target audience
• Generated authentic content
• Drove e-commerce traffic
• Created market credibility

This focused approach demonstrated the effectiveness of combining educational content with strategic influencer selection for specialised skincare products.