ZALORA’s #ZALORAGetTheLook Fashion Adventure Campaign

The Client

ZALORA is Southeast Asia’s leading online fashion retailer, offering an extensive collection of clothing, shoes, accessories, and beauty products. As a pioneering e-commerce platform, ZALORA has established itself as the go-to destination for fashion-conscious consumers across the region through:

• Extensive brand partnerships
• Curated fashion collections
• Multi-market presence
• Digital-first approach
• Mobile commerce innovation

The Challenges

While ZALORA maintained a strong presence in Southeast Asia’s e-commerce landscape, they faced several key challenges:

Market Dynamics

• Need to differentiate in a competitive fashion e-commerce space
• Requirement to maintain market leadership position
• Pressure to innovate in content creation and engagement

Business Objectives

• Expand market reach across Singapore and Malaysia
• Drive sales through engaging content
• Increase brand awareness in key markets
• Generate strong purchase intent
• Connect with younger fashion-conscious audiences

Content Strategy Needs

• Create compelling, shoppable content
• Stand out in saturated social media feeds
• Bridge inspiration and purchase journey
• Maintain authentic brand voice
• Appeal to diverse regional audiences

Our Approach

To address these challenges, we developed a comprehensive influencer marketing campaign that:

• Blended fashion with travel themes
• Created shoppable lifestyle content
• Leveraged cultural trends
• Activated regional influencers

Campaign Elements

Creative Direction

• Travel and adventure themes
• Y2K fashion integration
• Movie and drama-inspired looks
• Lifestyle content fusion
• Time travel concepts
• Picnic and outdoor settings

Influencer Activation

• 60 Total content creators
  • 34 Malaysian influencers
  • 26 Singaporean influencers
• Market-specific content
• Unique spring fashion looks
• Adventure-themed storytelling

Implementation Strategy

Content Development

• Shoppable fashion posts
• Clear call-to-actions
• Promotional code integration
• Direct product links
• Cross-platform optimization
• Lifestyle content creation

Conversion Optimization

• Promotional code
• Easy purchase pathways
• Direct product access
• Seamless shopping experience

Results

Engagement Metrics

• 2.5M+ Instagram users reached
• 287,000+ interactions
• 11.7% engagement rate
• 60 successful influencer activations

Key Success Factors

• Creative theme integration
• Multi-market approach
• Strong call-to-action strategy
• Authentic influencer content
• Seamless shopping experience

Impact

The campaign successfully:

• Expanded regional market presence
• Generated significant engagement
• Created actionable fashion content
• Built brand awareness
• Drove retail conversions