10 MIN READ
With over 1 billion users globally and 2 million users in Singapore, Instagram has become one of the most popular social media platforms since its launch in 2010. 90% of users follow a brand on Instagram, and 70% of shoppers look to Instagram before making their next purchase – this makes Instagram a powerful tool for businesses to nurture meaningful relationships with their customers and grow business revenue.
If you’re looking to use Instagram as part of your brand’s social media marketing strategy, read on for some inspiration from 7 successful Singapore businesses. Pick up tips and tricks about how to get started, showcase your brand on Instagram, and stand out from your competitors!
Table of Contents
August Bespoke
Image source: https://www.facebook.com/augustbespoke
Custom jeweller @AugustBespoke has attracted 2.7k Instagram followers since its recent launch in 2020. To overcome the barriers of not having a physical retail shop, the brand maximises the variety of formats on Instagram to communicate its unique selling propositions (USP) and build up its reputation as a skillful and knowledgeable jewellery maker.
As engagements and weddings are once-in-a-lifetime events, most customers do not make their purchases immediately. To guide customers along their journey, August Bespoke regularly posts educational content through posts, stories and IGTV videos.
This educational content is curated into Instagram Guides so that new customers can access it conveniently. For instance, in the Instagram guide ‘How to Create the Perfect Engagement Ring’, August Bespoke touches on topics like budget considerations and picking the right gemstone shape.
To shine a spotlight on August Bespoke’s unique designs and high-quality jewellery, they often post high-resolution, visually aesthetic and close up images of works for past customers.
On top of this, customer reviews, actual proposals, and real-life jewellery unboxing Instagram Stories are also shared and pinned as Instagram Highlights, which further build up credibility and trust in the brand.
As a one-man team, the founder also shares casual, behind-the-scenes footage of her personality and life to build connection and rapport with her community.
KSisters
Image source: https://www.facebook.com/ksisters.sg
@Ksisters.sg is a one-stop shop for popular Korean beauty brands, curated by beauty guru Jungmin. Jungmin frequently posts self-recorded videos to share skincare tips with her community, convey her expertise, and build asense of authenticity.
Have you ever wondered how a skincare product is formulated? Ksisters routinely holds Instagram Live sessions to share about new product launches from Korean skincare product creators. The live format allows consumers and Ksisters to interact in real-time via the comments section, which builds a more intimate and transparent customer experience.
Followers who were unable to tune in live can still watch the video on Ksisters’ IGTV to find out more, which increases the longevity of the video content.
Ksisters also caters to its millennial female followers with a custom branded Instagram AR filter. When happy customers use the filter on their personal Instagram page to show off their rejuvenated skin, this increases awareness of the Ksisters brand.
Qanvast
An interior design platform for homeowners, @Qanvast has garnered a significant following of 144k on Instagram. Qanvast makes a solid first impression by introducing its key USPs in its profile bio. The brand also makes it easy for customers to contact them – followers can tap on the Email and Message button on their profile bio to get a quote or find out more.
Qanvast regularly creates detailed renovation posts and guides for new homeowners who might not be familiar with the technicalities of renovating their homes, or are seeking design inspiration. The brand also posts aesthetic visuals of past homes they have renovated to boost their reputation as a home improvement expert.
To further establish trust in the brand, Qanvast puts a face to their team of Interior Designers (IDs) through the IG Story highlight “Meet IDs”, and makes use of long-form IGTV videos to share tips and tricks from their experienced designers.
Nassim Hill Bakery Bistro Bar
Image source: https://www.facebook.com/nassimhillbakery
A popular restaurant in Singapore known for their baked goods, @NassimHillBakery keeps patrons updated with the latest promotions, new menu items, and operating hours via their Instagram page.
Apart from sharing mouth-watering food images, Nassim Hill Bakery Bistro Bar includes a call-to-action for customers to pre-order for pickup or delivery in their Instagram captions, as well as a clickable link in their bio to direct customers to their website.
Followers can conveniently access Nassim Hill’s menu on their Instagram Shopping page, which can help to drive sales. When customers tap on the product tag in their posts, they can view the item’s description and price, and be directed to Nassim Hill’s website to checkout.
The Reserve button on their profile also allows patrons to make dining reservations conveniently, without even leaving the Instagram app.
Barry’s Singapore
Originating from Los Angeles, @BarrysSingapore is an upscale high-intensity workout gym located at Raffles Place. While the brand is popular among millennials, it is crucial for fitness brands to have a strong brand image to stand out from the plethora of gyms in Singapore – which Barry’s Singapore has managed to do.
Barry’s Singapore has grown to a following of 9.3k on Instagram after its Singapore launch in June 2019. With regular posts of its famous workouts, fit instructors, and user-generated content from gym-goers, Barry’s Singapore is associated with attractive and youthful energy, which incentivises people to follow their account and join as a member to become just like the people featured on Instagram.
Community is a big part of fitness. Hence all posts about Barry’s are consolidated in one place under the clickable #BarrysSingapore hashtag. This also serves as a reminder to the Barry’s community to use the official hashtag in their own Instagram posts.
Chope
Tantalising, close-up shots of food often perform very well on Instagram, and @ChopeSG leverages on this to promote its line-up of restaurants and food promotions to help users discover new places to eat. With 33.7k followers on Instagram, Chope has gained a significant following from foodies interested in the latest sumptuous deals in Singapore.
Looking for fresh ideas to inspire and connect with your followers? Harness the power of user-generated content like Chope! Chope frequently reposts content from its followers about its brand. Not only is user-generated content more credible as it shows the brand from a neutral third-party perspective, Chope can also deepen their engagement with their community and increase sales by reposting their followers’ content.
NinjaVan SG
Image source: https://www.facebook.com/ninjavansingapore
With the rise of e-commerce, home based businesses and SMEs, more Singaporeans are turning to delivery providers such as Ninja Van. With its consistent red colour scheme, and a personable Ninja mascot featured in the design across all visuals, Ninja Van’s Instagram is easily recognisable even by new page visitors.
Currently, their Instagram account @ninjavan_sg has 3.1k followers, and they regularly hold ad-hoc giveaways and contests, to engage their existing followers and increase follower growth. For instance, they launched a campaign #ISpottedRyo to promote their mascot rebranding.
To quickly resolve customers’ concerns about the products and services offered, Ninja Van has an Instagram Story highlight about frequently asked questions, and has included a Contact button for ways customers to get in touch.
Ready to bring your business to the next level with Instagram? Contact us to get started, grow your community and bring in more sales effectively!
