Proven Results: How Brands Win on Xiaohongshu with Hashmeta
As Xiaohongshu's Official Ad Partner, MCN Partner, and Shop Agent, we've run KOC/KOL campaigns and managed business accounts for brands like Xiaomi, Lazada, MINISO, AirAsia, and Watsons—delivering reads in the hundreds of thousands and double-digit engagement rates.
Featured Success Stories
Deep dives into our most impactful Xiaohongshu campaigns
Xiaomi 14T Launch: 500 KOLs Amplify a Flagship Phone Drop
A resharing content campaign engaging 500 KOLs to amplify the phone's innovative tech features, driving significant awareness and interaction among photography enthusiasts and tech-savvy users.
MINISO Chiikawa Pop-Up: Launching a Hit IP Series in Malaysia
As the first brand to introduce the Chiikawa IP series in Malaysia, MINISO leaned on KOL posts to amplify the message and drive visits to the Pavilion Bukit Jalil pop-up store.
Campaign Library
A selection of KOC/KOL campaigns and account management work across verticals
Lazada 11.11 Biggest Sale
Drove awareness of Lazada's biggest sale of the year on XHS, converting Taobao users with organic influencer content on exclusive deals, faster delivery, and selection.
- → 200K+ reads
- → 20K+ engagements
- → 11%+ engagement rate
Xiaomi 15T Launch Event
Invited 30 KOLs from photography and 3C categories to the Xiaomi 15T launch at Changi Airport for hands-on activities and audience sharing.
- → 200K+ reads
- → 30K+ engagements
- → 13%+ engagement rate
Watsons — Yukazan Snore Relief Patch
50 nano and micro KOLs promoted the newly launched patch, visiting Watsons stores to shoot content with multiple posts appearing in the same period.
- → 180K+ reads
- → 14K+ engagements
- → 15%+ engagement rate
Empire Sushi Merdeka Campaign
13 F&B KOLs promoted Empire Sushi's first dine-in outlet and Merdeka deals, encouraging app downloads—several posts went viral on XHS.
- → 114K+ reads
- → 10K+ engagements
- → 10%+ engagement rate
AirAsia MOVE Travel Booking
KOLs positioned AirAsia MOVE as the ultimate travel shortcut, highlighting seamless all-in-one booking and 100% refund for any reason.
- → 30K+ reads
- → 4K+ engagements
- → 12%+ engagement rate
Consumer Electronics Account Management
Ongoing XHS business account management and content creation for a consumer electronics brand, sustaining strong monthly reach and engagement.
- → 250K+ reads per month
- → 20K+ engagements
- → 8%+ engagement rate
IPPUDO CNY Campaign
F&B KOLs promoted the special Chinese New Year menu with engaging content showcasing festive dishes and the dining experience.
- → 70K+ reads
- → 7K+ engagements
- → 10% engagement rate
Xiaomi New Product Launch Ads
A mixed-format advertising campaign combining Search Ads, Splash Screen Ads, redirect-to-website ads, and Feed Ads for a new product launch.
- → 19.8%+ click-through rate
- → 50K+ reads
- → 9%+ engagement rate
Education Account Creation & Management
Built and managed an XHS business account for an education provider, generating qualified leads through consistent, helpful content.
- → 5K+ reads per month
- → 7%+ engagement rate
- → 100+ leads generated
Client Success Stories
Hear from brands who grew their presence on Xiaohongshu with Hashmeta
As an official MCN and ad partner of Xiaohongshu, Hashmeta knows how to turn a product launch into a platform-wide conversation. Their KOL network and content direction delivered reach and engagement that traditional channels simply couldn't match.
What We Do on Xiaohongshu
Three integrated service lines, backed by official platform partnerships
KOC / KOL Influencer Marketing Official certified MCN agency of Xiaohongshu
As Xiaohongshu's official certified MCN agency, we plan and execute influencer campaigns at every scale—from intimate nano/micro-KOL seeding to flagship launches mobilising hundreds of creators. We've run campaigns for Xiaomi, Lazada, MINISO, AirAsia MOVE, Watsons, Burger & Lobster, Empire Sushi, IPPUDO, and more.
- Product launches and resharing campaigns (e.g. 500 KOLs for the Xiaomi 14T)
- Store visits, pop-up activations, and event coverage
- Festive and seasonal campaigns (CNY, Merdeka, 11.11, 12.12)
- Nano and micro-KOL seeding for authentic, high-engagement content
Business Account Management Ongoing content creation across 17+ verticals
We manage and grow brand accounts on Xiaohongshu with consistent, platform-native content. Our managed accounts span consumer electronics, lifestyle, travel, attractions, restaurants, beauty & skincare, luxury, interior design, education, and more—sustaining strong monthly reach and engagement.
- Consumer electronics: 250K+ reads/month, 8%+ engagement rate
- Attractions: 100K+ reads/month, 10%+ engagement rate
- Interior design: 50K+ reads/month, 7%+ engagement rate
- Education: lead-generating account producing 100+ leads
XHS Advertising (Aurora & Pugongying) Official certified advertising agent
As an official certified advertising agent, we run paid campaigns across Xiaohongshu's full ad inventory—including Search Ads, Feed Ads, and Splash Screen Ads (小红屏)—using both the Aurora (聚光) and Pugongying (蒲公英) platforms. We also amplify KOL posts and run lead-generation (click-to-PM) formats.
- Search, Feed, and Splash Screen ad formats
- Mixed-format launches (Xiaomi: 19.8%+ CTR)
- Feed ads amplifying PGY KOL posts (Lazada 12.12: 8.5%+ CTR)
- Lead-generation ads with click-to-PM conversion
Get the Full Portfolio: Hashmeta Xiaohongshu Success Stories
- Detailed KOC/KOL and account-management case studies with full metrics
- Proven XHS frameworks you can apply to your launch
- Engagement benchmarks across verticals on Xiaohongshu
Official Xiaohongshu Ad, MCN, and Shop partner
Frequently Asked Questions
Everything you need to know about marketing on Xiaohongshu with Hashmeta
What official Xiaohongshu partnerships does Hashmeta hold?
Hashmeta is an Official Ad Partner, Official MCN Partner, and Official Shop Agent of Xiaohongshu. This means we can run certified advertising through the Aurora (聚光) and Pugongying (蒲公英) platforms, coordinate KOC/KOL campaigns through our certified MCN, and support brand commerce on the platform.
What kind of results can a Xiaohongshu campaign achieve?
Results vary by objective, budget, and category, so we don't promise fixed numbers. As reference points from past work: the Xiaomi 14T launch reached 600K+ reads with a 12%+ engagement rate using 500 KOLs, the MINISO Chiikawa pop-up reached 400K+ reads, and managed consumer-electronics accounts have sustained 250K+ reads per month. We set realistic targets based on your specific campaign.
What's the difference between KOC/KOL marketing and account management?
KOC/KOL marketing mobilises external creators to produce authentic content around a launch, event, or promotion—ideal for short bursts of reach and credibility. Account management is ongoing: we run your brand's own XHS account with consistent, platform-native content to build a long-term audience. Many brands combine both, supported by paid advertising.
Which industries does Hashmeta work with on Xiaohongshu?
We've delivered XHS campaigns and managed accounts across consumer electronics, e-commerce, F&B, beauty and skincare, retail, travel, attractions, luxury, interior design, household essentials, and education. During a consultation we'll share the case studies most relevant to your sector.