Proven Results: How Brands Win on Xiaohongshu with Hashmeta

As Xiaohongshu's Official Ad Partner, MCN Partner, and Shop Agent, we've run KOC/KOL campaigns and managed business accounts for brands like Xiaomi, Lazada, MINISO, AirAsia, and Watsons—delivering reads in the hundreds of thousands and double-digit engagement rates.

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Official Xiaohongshu Partnerships

Official Ad Partner Official MCN Partner Official Shop Agent

XHS Campaign Analytics

Xiaomi 14T Launch — Reads 600K+

KOLs Engaged 500

Engagement Rate 12%+

Official MCN Certified

Featured Success Stories

Deep dives into our most impactful Xiaohongshu campaigns

@xiaomi.my

70K+ 500 KOLs

Capture every detail with the new 14T 📸 #xiaomi #photography #14T

KOC/KOL Marketing Consumer Electronics

Xiaomi 14T Launch: 500 KOLs Amplify a Flagship Phone Drop

A resharing content campaign engaging 500 KOLs to amplify the phone's innovative tech features, driving significant awareness and interaction among photography enthusiasts and tech-savvy users.

600K+ Reads

70K+ Engagements

12%+ Engagement Rate

See XHS Strategy

@miniso.my

50K+ 12%+

Chiikawa has landed in Malaysia! 🐹 #MINISO #Chiikawa #PavilionBukitJalil

KOC/KOL Marketing Retail

MINISO Chiikawa Pop-Up: Launching a Hit IP Series in Malaysia

As the first brand to introduce the Chiikawa IP series in Malaysia, MINISO leaned on KOL posts to amplify the message and drive visits to the Pavilion Bukit Jalil pop-up store.

400K+ Reads

50K+ Engagements

12%+ Engagement Rate

See XHS Strategy

Campaign Library

A selection of KOC/KOL campaigns and account management work across verticals

200K+ Reads

Lazada

Lazada 11.11 Biggest Sale

Drove awareness of Lazada's biggest sale of the year on XHS, converting Taobao users with organic influencer content on exclusive deals, faster delivery, and selection.

→ 200K+ reads
→ 20K+ engagements
→ 11%+ engagement rate

KOC/KOL E-commerce

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13%+ Engagement

Xiaomi

Xiaomi 15T Launch Event

Invited 30 KOLs from photography and 3C categories to the Xiaomi 15T launch at Changi Airport for hands-on activities and audience sharing.

→ 200K+ reads
→ 30K+ engagements
→ 13%+ engagement rate

KOC/KOL Electronics

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15%+ Engagement

Watsons

Watsons — Yukazan Snore Relief Patch

50 nano and micro KOLs promoted the newly launched patch, visiting Watsons stores to shoot content with multiple posts appearing in the same period.

→ 180K+ reads
→ 14K+ engagements
→ 15%+ engagement rate

KOC/KOL Retail

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114K+ Reads

Empire Sushi

Empire Sushi Merdeka Campaign

13 F&B KOLs promoted Empire Sushi's first dine-in outlet and Merdeka deals, encouraging app downloads—several posts went viral on XHS.

→ 114K+ reads
→ 10K+ engagements
→ 10%+ engagement rate

KOC/KOL F&B

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12%+ Engagement

AirAsia MOVE

AirAsia MOVE Travel Booking

KOLs positioned AirAsia MOVE as the ultimate travel shortcut, highlighting seamless all-in-one booking and 100% refund for any reason.

→ 30K+ reads
→ 4K+ engagements
→ 12%+ engagement rate

KOC/KOL Travel

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250K+ Reads/Mo

Electronics

Consumer Electronics Account Management

Ongoing XHS business account management and content creation for a consumer electronics brand, sustaining strong monthly reach and engagement.

→ 250K+ reads per month
→ 20K+ engagements
→ 8%+ engagement rate

Account Management Electronics

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70K+ Reads

IPPUDO

IPPUDO CNY Campaign

F&B KOLs promoted the special Chinese New Year menu with engaging content showcasing festive dishes and the dining experience.

→ 70K+ reads
→ 7K+ engagements
→ 10% engagement rate

KOC/KOL F&B

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19.8%+ CTR

Xiaomi

Xiaomi New Product Launch Ads

A mixed-format advertising campaign combining Search Ads, Splash Screen Ads, redirect-to-website ads, and Feed Ads for a new product launch.

→ 19.8%+ click-through rate
→ 50K+ reads
→ 9%+ engagement rate

XHS Advertising Electronics

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100+ Leads

Education

Education Account Creation & Management

Built and managed an XHS business account for an education provider, generating qualified leads through consistent, helpful content.

→ 5K+ reads per month
→ 7%+ engagement rate
→ 100+ leads generated

Account Management Education

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3 Official XHS Partnerships (Ad, MCN, Shop)

600K+ Reads on a Single Campaign

500 KOLs Mobilised in One Launch

19.8%+ Peak Ad Click-Through Rate

Client Success Stories

Hear from brands who grew their presence on Xiaohongshu with Hashmeta

As an official MCN and ad partner of Xiaohongshu, Hashmeta knows how to turn a product launch into a platform-wide conversation. Their KOL network and content direction delivered reach and engagement that traditional channels simply couldn't match.

Marketing Lead Consumer Electronics Brand

What We Do on Xiaohongshu

Three integrated service lines, backed by official platform partnerships

KOC / KOL Influencer Marketing Official certified MCN agency of Xiaohongshu

As Xiaohongshu's official certified MCN agency, we plan and execute influencer campaigns at every scale—from intimate nano/micro-KOL seeding to flagship launches mobilising hundreds of creators. We've run campaigns for Xiaomi, Lazada, MINISO, AirAsia MOVE, Watsons, Burger & Lobster, Empire Sushi, IPPUDO, and more.

Product launches and resharing campaigns (e.g. 500 KOLs for the Xiaomi 14T)
Store visits, pop-up activations, and event coverage
Festive and seasonal campaigns (CNY, Merdeka, 11.11, 12.12)
Nano and micro-KOL seeding for authentic, high-engagement content

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Business Account Management Ongoing content creation across 17+ verticals

We manage and grow brand accounts on Xiaohongshu with consistent, platform-native content. Our managed accounts span consumer electronics, lifestyle, travel, attractions, restaurants, beauty & skincare, luxury, interior design, education, and more—sustaining strong monthly reach and engagement.

Consumer electronics: 250K+ reads/month, 8%+ engagement rate
Attractions: 100K+ reads/month, 10%+ engagement rate
Interior design: 50K+ reads/month, 7%+ engagement rate
Education: lead-generating account producing 100+ leads

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XHS Advertising (Aurora & Pugongying) Official certified advertising agent

As an official certified advertising agent, we run paid campaigns across Xiaohongshu's full ad inventory—including Search Ads, Feed Ads, and Splash Screen Ads (小红屏)—using both the Aurora (聚光) and Pugongying (蒲公英) platforms. We also amplify KOL posts and run lead-generation (click-to-PM) formats.

Search, Feed, and Splash Screen ad formats
Mixed-format launches (Xiaomi: 19.8%+ CTR)
Feed ads amplifying PGY KOL posts (Lazada 12.12: 8.5%+ CTR)
Lead-generation ads with click-to-PM conversion

View Advertising Case Studies →

Get the Full Portfolio: Hashmeta Xiaohongshu Success Stories

Detailed KOC/KOL and account-management case studies with full metrics
Proven XHS frameworks you can apply to your launch
Engagement benchmarks across verticals on Xiaohongshu

Official Xiaohongshu Ad, MCN, and Shop partner

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Transparent packages tailored for Malaysian businesses

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Frequently Asked Questions

Everything you need to know about marketing on Xiaohongshu with Hashmeta

What official Xiaohongshu partnerships does Hashmeta hold?

Hashmeta is an Official Ad Partner, Official MCN Partner, and Official Shop Agent of Xiaohongshu. This means we can run certified advertising through the Aurora (聚光) and Pugongying (蒲公英) platforms, coordinate KOC/KOL campaigns through our certified MCN, and support brand commerce on the platform.

What kind of results can a Xiaohongshu campaign achieve?

Results vary by objective, budget, and category, so we don't promise fixed numbers. As reference points from past work: the Xiaomi 14T launch reached 600K+ reads with a 12%+ engagement rate using 500 KOLs, the MINISO Chiikawa pop-up reached 400K+ reads, and managed consumer-electronics accounts have sustained 250K+ reads per month. We set realistic targets based on your specific campaign.

What's the difference between KOC/KOL marketing and account management?

KOC/KOL marketing mobilises external creators to produce authentic content around a launch, event, or promotion—ideal for short bursts of reach and credibility. Account management is ongoing: we run your brand's own XHS account with consistent, platform-native content to build a long-term audience. Many brands combine both, supported by paid advertising.

Which industries does Hashmeta work with on Xiaohongshu?

We've delivered XHS campaigns and managed accounts across consumer electronics, e-commerce, F&B, beauty and skincare, retail, travel, attractions, luxury, interior design, household essentials, and education. During a consultation we'll share the case studies most relevant to your sector.

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