Malaysia's #1 AI-Powered Performance Agency

AI-Powered Performance Marketing Agency Malaysia

Maximise ROAS with data-driven paid media strategies across Google, Meta, TikTok & Xiaohongshu. Serving Kuala Lumpur, Penang & Johor Bahru.

Join 500+ Malaysian brandsRM100M+ Ad Spend Managed
4.5x
Average ROAS Delivered
35%
Lower CPA vs Industry

Smarter Campaigns Through Machine Learning

Our proprietary AI stack doesn't just automate—it optimises every bid, audience, and creative decision in real-time.

Predictive Bidding AI

Machine learning algorithms optimise bids 24/7 across platforms for maximum conversion value. Our models process 50+ signals to predict which auctions will drive your highest-LTV customers.

Cross-Channel Attribution

Unified dashboard tracking customer journey from TikTok view to Google Search conversion. True multi-touch attribution reveals which touchpoints actually drive revenue—not just clicks.

Creative Intelligence

Automated A/B testing of ad creatives with computer vision analysis of high-performing visual elements. Know exactly which colours, faces, and formats drive clicks in the Malaysian market.

Full-Funnel Advertising Across Every Platform

From search intent to social discovery, we manage high-performance campaigns on every channel that matters to Malaysian consumers.

Google Ads Management

Search · Display · YouTube · Performance Max

Dominate high-intent searches with precision-targeted campaigns. We specialise in Shopping feed optimisation for e-commerce brands, driving qualified traffic that converts.

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Meta Advertising

Facebook · Instagram · Advantage+ Shopping

Leverage Meta's AI with Advantage+ Shopping campaigns and Reels ads that capture attention in the feed. We optimise for iOS 14.5+ privacy changes with CAPI integration.

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TikTok Ads

Spark Ads · TikTok Shop · In-Feed

Tap into Malaysia's fastest-growing platform with Spark Ads and TikTok Shop integration. We create native-feeling content that doesn't interrupt—it entertains and converts.

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Xiaohongshu (RedNote) Ads

Feed Ads · Search Ads · Brand Zone

Reach affluent Chinese-speaking consumers with Malaysia's only officially certified XHS ad management team. From feed ads to Brand Zone placements, we navigate the ecosystem.

Exclusive CertificationLearn More

LinkedIn B2B Lead Gen

Sponsored Content · Lead Gen Forms · ABM

Target decision-makers with precision using LinkedIn's professional data. Our Account-Based Marketing (ABM) campaigns deliver SQLs, not just MQLs, for enterprise and SaaS clients.

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Programmatic & Display

DV360 · Premium Publishers · Retargeting

Access Malaysia's premium publisher networks through DV360. Brand-safe programmatic buying with advanced audience segmentation across news portals, lifestyle sites, and endemic verticals.

Performance Playbooks by Vertical

Every industry has unique conversion dynamics. We've built battle-tested strategies for Malaysia's key sectors.

E-commerce Performance Marketing

From Shopee integration to D2C conversion optimisation, we drive measurable sales growth for online retailers.

Shopping Feed Optimisation

Product title restructuring, image A/B testing, and feed rules that improve Google Shopping visibility by 40%+

Dynamic Remarketing

Cart abandoner sequences, browse recovery, and cross-sell automation that recovers 15-25% of lost revenue

TikTok Shop Sync

Native checkout integration with livestream commerce support for the Malaysian market

Property & Real Estate Lead Generation

High-value lead generation for developers and agents with geo-precision targeting across KL, Penang, and JB.

Lead Form Ads

Instant form submissions with pre-filled data reduce friction and increase conversion rates by 60%

Virtual Tour Integration

360° tour embeds and WhatsApp booking flows that qualify serious buyers before showroom visits

District-Level Geo-Targeting

Precision radius targeting around KLCC, Mont Kiara, Bangsar, and PJ with income-level overlays

F&B Local Awareness & Reservations

Drive foot traffic and bookings for restaurants, cafes, and F&B chains across Malaysia's competitive dining scene.

Local Awareness Campaigns

Radius targeting around outlets with operating hours scheduling and click-to-navigate CTAs

Reservation Tracking

Integration with TableCheck, Chope, and custom booking systems for full attribution

Influencer Whitelisting

Boost top-performing KOL content through paid media to cold audiences with usage rights

B2B & SaaS Lead Generation

Enterprise sales cycles demand sophisticated nurturing. We generate qualified pipeline for Malaysian B2B brands.

LinkedIn Account-Based Marketing

Target specific companies and job titles with personalised messaging and Matched Audiences

Whitepaper Downloads

Gated content campaigns that capture mid-funnel prospects and trigger automated nurture sequences

SQL Tracking

CRM integration (Salesforce, HubSpot) tracking leads from MQL to closed-won revenue

Education & Institution Marketing

Enquiry-to-enrolment campaigns for universities, colleges, and training providers targeting Malaysian and international students.

Application Event Tracking

Full-funnel tracking from open day registration to completed application and enrolment

Lookalike Audiences

Seed audiences of enrolled students to find prospects with similar demographics and interests

Healthcare & Clinic Marketing

Compliance-first campaigns for medical practices, hospitals, and wellness brands in Malaysia's regulated environment.

Compliance-Focused Strategy

Ad copy reviewed against MMC and ASAS guidelines to ensure approved medical claims only

Appointment Booking Integration

Direct connections to KlikDokter, BookDoc, and clinic management systems for seamless scheduling

The Performance Framework

A proven 4-phase approach that takes you from audit to scalable growth.

1

Audit & Benchmark

Current account analysis, competitor spend research, and comprehensive tracking implementation.

Week 1-2
2

AI-Enhanced Strategy

Audience segmentation, predictive LTV modelling, and creative brief generation powered by data.

Week 2-3
3

Execution & Testing

Campaign build, automated rules setup, and creative rotation for rapid learning.

Week 3-4
4

Optimisation & Scale

Weekly bid adjustments, budget reallocation to top performers, and expansion planning.

Month 2+

Malaysia Market Intelligence

Global capabilities with deep local knowledge. We understand what makes Malaysian consumers click.

Geo-Targeted Strategies

Kuala Lumpur

Urban professionals, high-income households, KLCC & Mont Kiara targeting

Penang

Manufacturing B2B, tech sector, heritage tourism audience

Johor Bahru

Singapore cross-border shoppers, industrial zone targeting

Selangor

Suburban families, PJ & Shah Alam retail, education corridor

Native Localisation

Bahasa Malaysia, English, and Chinese copywriting for multi-ethnic targeting. Campaigns that resonate with Malay, Chinese, and Indian Malaysian audiences.

Cultural Timing

Strategic budget allocation for Ramadan, Chinese New Year, Hari Raya, and 11.11 shopping festivals. We know when Malaysians are ready to buy.

Payment Integration

Full support for FPX, GrabPay, Touch 'n Go eWallet, and local e-wallet conversion tracking. We measure what matters in the Malaysian payment landscape.

ROI Case Studies

Real results from real Malaysian campaigns. Every metric verified and client-referenceable.

E-commerce / Consumer Tech
ROAS Achieved3.2x
Units Sold (48hrs)50,000
Real Estate / Property
Cost Per LeadRM45
Showroom Visit Increase+200%

Paid Media + Organic Growth

Maximum impact happens when channels work together. See how our services integrate.

Hashmeta
Paid Media
SEO
XHS
GEO/AI

SEO + PPC Synergy

Capture high-intent search clicks while building remarketing pools. Own the SERP with combined organic and paid presence.

XHS + Paid Social

Amplify KOL content through paid boosting to cold audiences. Turn authentic recommendations into scalable acquisition.

GEO + Search

Optimise for AI search engines while running traditional Google Ads. Future-proof your visibility as search evolves.

Investment Tiers

Clear pricing ranges with no hidden fees. All tiers eligible for SME Digitalisation Grant.

Starter

For SMEs ready to test performance marketing

RM 3,500/month
SME Grant Eligible
  • Single platform management
  • Basic creative production
  • Monthly reporting
  • Email support
Get Detailed Quote

Enterprise

For large-scale campaigns requiring full integration

Custom/month
SME Grant Eligible
  • All platforms + programmatic
  • Full-funnel integration
  • Custom AI model training
  • Weekly strategy sessions
  • 24/7 priority support
Contact Sales

Common Questions

Everything you need to know about our performance marketing services.

Performance marketing focuses on measurable conversions—sales, leads, sign-ups—with clear ROAS targets. You pay for results, not impressions. Brand awareness campaigns prioritise reach and recall metrics. At Hashmeta, we believe both work together: awareness feeds the top of funnel, while performance marketing captures and converts that interest.
For the Malaysian market, we recommend a minimum of RM3,000–5,000 per month in ad spend to generate meaningful data for optimisation. Below this threshold, algorithms don't have enough signals to learn effectively. Our Starter package (RM3,500/month) includes management fees for this budget level.
LinkedIn excels for senior decision-makers and enterprise targeting, with typical CPLs of RM80–150. Google Search captures high-intent prospects actively seeking solutions, often delivering lower CPLs (RM40–80) but smaller volume. For most B2B clients, we recommend a hybrid approach: Google for demand capture, LinkedIn for account-based targeting.
Yes—Hashmeta is one of the few Malaysian agencies with official Xiaohongshu (RedNote) ad management certification. We run feed ads, search ads, and Brand Zone campaigns targeting Malaysia's Chinese-speaking consumer base. This is a significant differentiator for brands targeting affluent demographics in KL, Penang, and JB.
Most campaigns enter a 2–4 week learning phase while algorithms understand your audience and creative performance. We typically see ROAS stabilise and improve from Week 3 onwards. E-commerce campaigns with existing pixel data often see faster results than lead generation campaigns requiring longer consideration cycles.
Absolutely. We offer flexible engagement models: full creative production (included in Growth and Enterprise tiers), collaborative workflows where we brief your team, or pure media buying with your assets. Many clients start with our creative services then transition to collaborative mode as their internal capabilities mature.

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