Luxury Malaysian resort aerial view at sunset
Official XHS Partner Agency

Unlock the Chinese Tourist Market with Xiaohongshu Marketing

Malaysia's 4.8M Chinese tourists plan trips on XHS before they book. Be the hotel, resort, or experience they discover first.

Serving Marriott, Shangri-La & Boutique Resorts
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马来西亚 luxury resort
TOP
12.5K
28.3K
8.7K
15.2K
+2,847 saves today
128 enquiries

Your Perfect Resort is Invisible to China's Highest-Spending Travelers

Malaysian tourism businesses optimise for Google and Instagram, while Chinese travellers use XHS as their primary search engine. This visibility gap costs you premium bookings every day.

The Disconnect: XHS functions as China's visual search engine for travel inspiration. When a Chinese traveller searches "兰卡威亲子酒店" (Langkawi family hotel), they expect to discover, research, and bookmark properties—all within the app. Without native XHS optimisation, your property simply doesn't exist in their consideration set.

92%
of Chinese tourists use XHS for travel research before booking
Source: XHS Travel Report 2024
#3
Malaysia's ranking in XHS SEA destination searches
Source: XHS Travel Insights 2024
RM8.5K
Average Chinese tourist spend per trip vs RM3.2K other nationalities
Source: Tourism Malaysia 2024

The Chinese Traveler's Decision Journey

Dream
→
XHS Search
→
KOL Review
→
Booking

XHS Tourism Marketing Services Stack

End-to-end Xiaohongshu solutions designed specifically for Malaysia's hospitality sector

XHS Travel KOL/KOC Seeding

Deploy Tier 1-3 travel bloggers and micro-influencers staying at your property. We manage the seeding, content briefs, and performance tracking.

View KOL Network

Visual Storytelling & Content Production

China-aesthetic content creation (探店/tan dian style) shot by bilingual teams who understand 氛围感 (atmosphere appeal) critical for hospitality.

See Content Portfolio

XHS SEO for Hospitality

Optimise for Chinese travel keywords: '马来西亚亲子酒店' (Malaysia family hotel), '吉隆坡无边泳池' (KL infinity pool). Rank in XHS search, not just feeds.

Learn XHS SEO

XHS Travel Ads (聚光平台)

Precision targeting by travel intent, income level, and city of origin. Drive direct bookings to your WeChat Mini Program or booking engine.

Ads Management

Reputation & Review Management

Strategic 种草 (grass planting) campaigns building authentic UGC. Crisis management for hospitality reviews in Mandarin.

Reputation Strategy

Livestreaming from Your Property

Real-time room tours, F&B experiences, and flash sales broadcast to XHS Live shoppers with immediate booking integration.

Live Commerce

Industry-Specific Solutions

Tailored XHS strategies for every tourism vertical