High-Intent Audience
XHS users actively search for dining recommendations. They're not just browsing—they're ready to book a table and spend.
Malaysia's #1 XHS Marketing Agency
Turn Food Lovers Into Loyal Customers with Xiaohongshu
Dominate China's largest lifestyle platform. We help F&B brands and restaurants capture the attention of millions of food enthusiasts searching for their next dining experience.
300M+
Monthly Active Users
70%
Gen Z & Millennials
XHS Marketing
Your Restaurant's Gateway to Chinese Foodies
Why Xiaohongshu for F&B?
The platform where food discovery happens. 80% of users actively search for restaurant recommendations before dining out.
Visual-First Discovery
Beautiful food photography thrives here. One viral post can drive hundreds of diners to your restaurant within days.
Local + Tourist Reach
Connect with both local Chinese-speaking communities and Chinese tourists visiting Malaysia—two high-value customer segments.
Authentic Reviews
XHS values genuine content. Build trust through real customer experiences and influencer partnerships that feel authentic.
Measurable ROI
Track reservations, foot traffic, and revenue directly attributed to your XHS campaigns with our advanced analytics.
Competitive Edge
Most Malaysian F&B businesses aren't on XHS yet. Be the first in your category to capture this untapped market.
XHS Marketing Services for Restaurants
End-to-end solutions designed specifically for F&B businesses in Malaysia
Strategy
Account Setup & Optimization
Professional brand presence that converts browsers into diners
- Verified business account registration
- Profile optimization with SEO keywords
- Menu integration and location tagging
- Brand aesthetic & visual guidelines
Content
Content Creation & Management
Mouth-watering posts that stop the scroll and drive action
- Professional food photography & styling
- Chinese copywriting by native speakers
- Video content & Reels production
- Content calendar & consistent posting
Growth
KOL & Influencer Marketing
Leverage trusted voices to amplify your restaurant's reach
- F&B-focused KOL identification
- Campaign planning & execution
- Review management & response
- User-generated content campaigns
Ads
Paid Advertising & Promotion
Amplify your best content to reach high-intent diners
- Feed ads & search ads setup
- Audience targeting by location
- Budget optimization for ROI
- Performance tracking & reporting
The Platform Built for Food Discovery
Why XHS outperforms other social platforms for restaurant marketing
Search-First Behavior
Users come to XHS specifically looking for restaurant recommendations, unlike passive scrolling on other platforms.
Trust & Authenticity
XHS algorithm prioritizes genuine reviews. A single authentic post often outperforms polished advertising.
High Purchase Intent
XHS users are 3x more likely to visit a restaurant within 48 hours of seeing a post compared to Instagram users.
Community Engagement
Active comment sections where users ask about reservations, parking, menu items—warm leads ready to convert.
Our 4-Step Process
From strategy to success—how we launch your XHS presence
1
Discovery & Strategy
We analyze your target audience, competitors, and unique selling points to craft a winning XHS strategy.
2
Content Production
Professional photoshoots, video production, and Chinese copywriting that captures your brand essence.
3
Launch & Optimize
Account setup, content scheduling, and paid promotion to maximize reach from day one.
4
Grow & Scale
Continuous optimization, KOL partnerships, and data-driven decisions to scale your results.
Success Story
Real results for a Malaysian F&B brand
SR
Steamboat Restaurant
Kuala Lumpur
How we helped a local steamboat restaurant attract Chinese tourists and locals
450%
Increase in walk-ins
2.5M
Post impressions
180+
Reservation requests
35%
Chinese customers
"Hashmeta transformed our XHS presence. Within 2 months, we saw a dramatic increase in Chinese tourists finding us. The team truly understands the F&B market."
Ready to Fill Your Tables?
Get a free XHS audit for your restaurant. We'll analyze your current presence and show you exactly how to attract more diners.