Drive Measurable ROI with Data-Driven XHS Ad Campaigns. From feed ads to search placements, we help Malaysian brands capture high-intent Chinese consumers, tourists, and cross-border shoppers on China's most trusted lifestyle platform.
The platform where 200+ million users discover, research, and purchase — now accessible to Malaysian advertisers
Our certified XHS ad management combines deep Malaysia market insights with China platform expertise. We handle everything from account verification and regulatory compliance to Mandarin creative production and real-time bid optimization. Whether you're targeting Chinese tourists in KLCC, exporting to Shanghai, or building brand awareness among Chinese Malaysians — our data-driven approach delivers measurable ROI.
Four proven ad formats to achieve your marketing objectives — from brand awareness to direct conversion
信息流广告
Native in-feed placements in the "Discover" tab that seamlessly blend with organic content.
搜索广告
Keyword-triggered placements capturing high-intent users actively researching products.
品牌专区
Premium real estate for branded searches featuring custom headers and product showcases.
商品橱窗
Direct e-commerce integration with one-click to XHS Store or external landing pages.
Battle-tested methodology delivering consistent ROI for Malaysian brands
Account health check, competitor ad analysis, keyword research (Mandarin/English/Malay mix), budget allocation modelling
XHS-native ad creatives (not repurposed IG content), compliance with China advertising regulations, A/B test variations
Structured account setup, conversion tracking implementation, audience segmentation
Daily bid management, negative keyword refinement, creative fatigue monitoring
Winner amplification, cross-silo integration (KOL seeding + paid amplification), ROAS optimization
Struggling with declining organic reach on XHS and needed to specifically target Chinese tourists in the pre-arrival planning phase. Previous attempts at repurposing Instagram creative resulted in poor engagement and high CPC.
Implemented XHS search ads targeting "马来西亚必买" (Malaysia must-buy) and "吉隆坡购物" alongside feed ads for retargeting. Created native XHS-style creatives featuring authentic product reviews in Mandarin.
Paid advertising works best when integrated with your broader Xiaohongshu marketing ecosystem
Amplify influencer content through paid promotion to extend reach beyond organic followers
Seamless e-commerce integration — ads feed directly into your XHS storefront funnel
Use ad performance data to inform organic content strategy and trending keyword targeting
Drive traffic to XHS live events through targeted pre-show and in-stream ads
Management fees in MYR • Ad spend paid directly to XHS platform (RMB)
Everything you need to know about running Xiaohongshu ads in Malaysia
Yes, through certified agency partners like Hashmeta with China-registered business licenses or cross-border e-commerce qualifications. We handle the entire account verification process, ensuring your ads meet platform standards and China advertising law requirements.
We recommend starting at RM5,000/month ad spend for meaningful data collection, though we can structure test campaigns from RM2,000. This allows sufficient budget for A/B testing and algorithm learning phases.
XHS users have higher purchase intent (discovery-to-buy journey), content must be native/authentic (not polished ads), and targeting requires understanding of Chinese consumer psychology. The platform functions more like a visual search engine than a social feed.
Yes, we can geo-fence airports (KLIA, KLIA2), hotels in Bukit Bintang, and tourist districts like Jonker Street while layering Chinese language and travel interest targeting. We can also target users in China planning Malaysia trips.
Absolutely. Our KL and Singapore teams include native Mandarin speakers and XHS-native content creators who understand trending formats, copywriting nuances, and cultural references that resonate with Chinese-speaking audiences.
Get your complimentary XHS Advertising Audit. We'll analyse your competitors' ad strategies, identify keyword opportunities, and provide a 90-day growth roadmap.