SINGAPORE, 06 August 2024 – Hashmeta, a leading marketing and technology company in Asia, today announced its appointment as the official Cross-Border Marketing Agency and Multi-Channel Network (MCN) Partner for Xiaohongshu in Southeast Asia. This landmark partnership aims to bridge the gap between brands, content creators, and consumers on a global scale, leveraging Xiaohongshu’s explosive growth in the region.

Key Partnership Highlights:

• Enables verified account status and advertising platform access for brands on Xiaohongshu
• Provides direct connection with Southeast Asia-based Key Opinion Leaders (KOLs) and Consumers (KOCs)
• Offers expert guidance on Chinese digital landscape and cross-border e-commerce strategies

Xiaohongshu’s Rapid Expansion in Southeast Asia:

• Singapore: 720,000 monthly active users, tapping into a 3.5 million Chinese market (including Chinese tourists)
• Malaysia: 2.4 million monthly active users, with a 9.6 million Chinese market
  (including Chinese tourists)

“This partnership marks a pivotal moment for Hashmeta and our clients,” said Terrence Ngu, Founder and CEO of Hashmeta Group. “We’re now uniquely positioned to help brands navigate and succeed in the Chinese digital landscape across Southeast Asia.”

Zoe, Xiaohongshu’s representative, added, “Hashmeta’s proven track record makes them the ideal partner. Together, we’ll enhance our content ecosystem and offer more value to users and partners.”

Empowering Brands and Content Creators
As Xiaohongshu’s official partner, Hashmeta will provide comprehensive support including content strategy development, performance analytics, and customized marketing campaigns. This initiative aims to deliver high-quality, relevant content that resonates with Xiaohongshu’s diverse community of 300 million active users.

Global Reach with Local Expertise
Hashmeta’s deep understanding of local markets and global trends positions it uniquely to help brands navigate international digital marketing complexities. This partnership underscores Hashmeta’s commitment to connecting businesses with global audiences, leveraging Xiaohongshu’s vast user base for unparalleled reach and engagement.

About Xiaohongshu
Xiaohongshu, also known as “Little Red Book,” is a leading social media and e-commerce platform that connects users with brands and content creators, offering a unique blend of community-driven experiences and product discovery.

About Hashmeta Group
Hashmeta Group is at the forefront of the marketing technology industry in Asia, leveraging AI to innovate in content creation, community building, and e-commerce. With a presence across Southeast Asia and China, Hashmeta offers a suite of services and platforms including StarNgage, Skoolopedia, ShopperBoard, and ShopperCliq, enabling impactful brand-consumer interactions in the hyperlocal digital landscape: StarNgage, an AI-driven platform for creators; Skoolopedia, a platform for educational communities; ShopperBoard, a fashion-focused community app; and ShopperCliq, a platform for social commerce. The group’s commitment to innovation extends through Hashmeta Academy and Hashmeta AI, further enhancing its marketing solutions. This comprehensive ecosystem enables brands to forge meaningful connections with consumers in the ever-evolving digital landscape, from hyperlocal to regional levels.

About Hashmeta Agency
Founded in 2012, Hashmeta quickly became a leading digital marketing agency in Asia. With its main office in Singapore and additional locations in Malaysia, Thailand, Indonesia, Vietnam, and China, Hashmeta simplifies marketing for businesses by offering a wide range of digital marketing services and solutions. The agency provides comprehensive marketing services, including content marketing, influencer marketing, marketing automation, and AI-driven marketing strategies. For more details, check out hashmeta.com.