Singapore, August 31, 2019 – Digital marketing agency Hashmeta has launched the Social Influence E-Commerce Marketing, a new capability under its in-house developments, StarNgage and ShopperBoard.

The goal of the Social Influence E-Commerce Marketing is to provide marketers with an end-to-end service. The process is simple, after identifying suitable influencers on StarNgage, brands can then roll out a collaboration for a sales campaign on ShopperBoard.

In short, Hashmeta is helping brands to engage social media influencers that can help them sell fashion and beauty products on ShopperBoard.

ShopperBoard is also pushing out out a new feature called “Shop By Influencers” this week.

“Influencers have the power to direct audiences immediately, and generate an immediate response through a swipe or a tap,” said Monica Zhuang, Vice President of ShopperBoard. “Consumers will feel like they’re getting their hands on something one-of-a-kind or limited edition.”

ShopperBoard already has an influencer program, where social media stars can create a page, recommend products they like on ShopperBoard and earn a commission on sales.

“Alibaba in China and Amazon in the United States have started using influencer marketing on their own platforms and have seen great success. I’m very optimistic we’ll start seeing a similar impact here in Southeast Asia.” Said Terrence Ngu, Founder and CEO of Hashmeta.